With the help of a digital guest experience it’s possible to take a wider and more relevant approach to hotel revenue, create a better guest experience that results in more guests that spend more, and to unlock the potential of data and analytics.

Find out how here.

How to increase revenue with the digital guest journey

Engaged guests are good for rates, revenue and marketing

It’s always been a challenge to increase revenue in hotels, and maybe now more than ever. The world moves and changes quicker than ever, and keeping ahead of the competition and increasing profit has become a science when guest demand and behaviour is turbulent and unpredictable. Mind reading and crystal balls would be valuable tools, but the next best thing (that also actually exists) is digital technology.

The way to measure a hotel’s success and profit is traditionally through KPIs such as ADR (Average Daily Rate) and TRevPAR (Total Revenue Per Available Room). Another very important performance indicator that’s usually forgotten (probably because it’s harder to measure) is guest satisfaction. But today the guest experience is more important than ever, and it will also affect all the other KPIs. Here’s why. read more

The modern guest expects smart digital solutions during their hotel stay. But any technology can turn an amazing experience into a nightmare if it’s not reliable. This is how you find a problem-free solution that works all the time!

This is how you deliver a digital guest experience that really works

Like the rest of the world, the hospitality industry is going through a period of unparalleled changes right now. The driving forces are of course recent trends and innovations in technology, entertainment, and how we connect to the services around us. Digital solutions are not only creating new possibilities – they are also shifting the power towards consumers. They have taken control over their journey as customers, and expect a seamless and flawless digital experience during their stay. Any hotel that doesn’t want to lag behind has to meet these expectations to attract and retain guests, get good reviews, drive ancillary revenue and guest satisfaction, and to be perfectly honest – be relevant enough to even be considered an option. Smart digital solutions isn’t something guests marvel at anymore – they are demanding them. read more

Technical solutions have become critical to attract guests. But what are the right solutions that will satisfy the guests and work in the long term? Here are the important things to consider when you’re creating a guest experience platform.

Building a guest experience platform that lasts

There’s always talk about what’s next in hotel service and guest experience. The driving force now is the digitalisation of the guest experience. With new technology comes new expectations, and to keep pace with guest demands, old-fashioned hospitality needs to go hand in hand with technical innovations. Hi-tech solutions in hotels have gone from bringing surprise and delight to becoming something that will be expected,  and is now critical to attracting and retaining hotel guests. It has become clear that anyone active in the hospitality industry needs to build a platform that connects guests to the hotel in a new seamless digital experience – from WiFi to Apps, TV-experience to voice-control and beyond. read more