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Hotels worldwide are going digital and using advanced technologies to ease operations, reduce staff workload and improve customer satisfaction. One of the most cost-effective technologies with many uses and benefits is the quick response (QR) code technology.

Hoteliers use QR codes to promote, upsell and increase customer engagement. One of the more popular applications of QR codes is hotel restaurant menus. They are interactive, and the best providers have advanced features allowing personalization and convenience.

What is a QR code menu?

Many restaurant owners have already turned to QR code menus to improve their restaurant operations and customer satisfaction. But what exactly are QR code menus? They are digital menus using quick response technology to access the food and beverage list.  read more

Quick response (QR) codes are barcodes that you can scan with your mobile device’s camera and access the information stored inside them instead of manually searching for it. They are not new to marketing campaigns, and marketing specialists typically use them to direct customers to visit a specific URL page, take action, or complete a task. 

QR codes are a practical way to increase guest engagement in the hotel business and boost brand awareness. They are cost-efficient and unchallenging to implement in your marketing strategy. 

You can seize the opportunity that unlimited use of mobile devices gives every business niche and effectively communicate with your guests. Today’s article will discuss the various ways to use QR codes to increase guest engagement in the hospitality industry. read more

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The hotel industry started digitizing its operations to improve guest satisfaction and management processes long ago, but the process accelerated in the past years. Today, many people own smart mobile devices and expect to perform various tasks through them, and hotels don’t fall behind on that trend. 

Mobile room keys are one of the fastest-growing hotel technology trends, and it’s no wonder why. They present multiple benefits for guests and hoteliers and gain a competitive advantage. This article discusses the relationship between mobile room keys and better hotel guest management.

What are mobile room keys and keyless entry?

Mobile room keys (or digital keys) are one of the latest technologies in the hospitality industry and a better alternative to the well-known plastic key cards. With a mobile key, hotel guests can open their guest room door by placing their mobile device near the door handle.  read more

The hospitality industry has been actively adopting new digital technologies in recent years, especially those utilizing mobile devices. According to research by PwC in 2019, 70% of interviewed millennials would prefer to book lodging that implements high-tech digital solutions such as mobile room keys, smart TVs or mobile payments. 

The same study states that hotels that implement new technologies report a 135% increase in online revenue. And these numbers are only growing since the Covid-19 pandemic.

Hotels worldwide started using mobile technology as a way to adapt and survive during the past two years. It helped them create hotel operations dealing with staff shortages and creating a safe environment for their guests. The trendy word for these past years was “contactless”, and so was the trend in hotel technologies. read more

Mobile technologies such as mobile keys, contactless check-in, hotel apps and others are taking over the hotel industry as part of their digital transformation processes. The reasons for this are countless: from improving staff efficiency and guest experience to reducing costs and gaining valuable data.

One of the biggest trends in the hotel industry is mobile key technology (also called digital key technology). With the increase of interest from leisure and business travelers and, consequently, hotels, the number of providers is becoming larger, thus making keyless entry systems accessible and affordable for businesses of any size. 

More and more guest houses, small hostels and large hotel chains choose mobile key systems, but for which reasons? What are mobile keys in hotels, why are they taking over, and what are their top advantages? read more